caution: curves ahead

In a rare case of life imitating art, voluptuous red-head and Mad Men star Christina Hendricks has become the new model for London Fog.
Featured in a recent episode of Mad Men, where Sterling/Cooper is hired to do a series of ad campaigns for London Fog, Joan Holloway has now come full circle - modeling the famous trench coats in real life.
“Christina has a modern appeal but also harks back to a bygone era,” comments London Fog's CMO, Dari Mar.I agree. With her voluptuous curves, stunning white skin, and rich red hair, Esquire's recent "Sexiest Woman Alive" has it all. A fabulous television career, good looks, and now a part-time modeling gig for the famous brand. Enjoy the view!

*Photos courtesy of London Fog.